My Story

My Story

My Story

Designer. Explorer. Problem Solver.

Designer. Explorer. Problem Solver.

Designer. Explorer. Problem Solver.

My design journey started with a paintbrush in hand, sketching and painting alongside my grandad. He didn’t just teach me the craft; he taught me to stay curious and always ask, “What if?” That simple question is the reason my early love for drawing evolved into a digital design career and why I firmly believe the best investment you can ever make is in yourself.

My design journey started with a paintbrush in hand, sketching and painting alongside my grandad. He didn’t just teach me the craft; he taught me to stay curious and always ask, “What if?” That simple question is the reason my early love for drawing evolved into a digital design career and why I firmly believe the best investment you can ever make is in yourself.

My design journey started with a paintbrush in hand, sketching and painting alongside my grandad. He didn’t just teach me the craft; he taught me to stay curious and always ask, “What if?” That simple question is the reason my early love for drawing evolved into a digital design career and why I firmly believe the best investment you can ever make is in yourself.

When I’m not mapping out user flows or building modular UI components, I’m usually trying to blow off steam or nursing an injury:

When I’m not mapping out user flows or building modular UI components, I’m usually trying to blow off steam or nursing an injury:

When I’m not mapping out user flows or building modular UI components, I’m usually trying to blow off steam or nursing an injury:

5-a-side football: Used to love playing, but nowadays everything hurts before I even step onto the pitch.

5-a-side football: Used to love playing, but nowadays everything hurts before I even step onto the pitch.

5-a-side football: Used to love playing, but nowadays everything hurts before I even step onto the pitch.

Snowboarding: Enjoyed hitting the slopes until a broken wrist and leg gracefully retired me.

Snowboarding: Enjoyed hitting the slopes until a broken wrist and leg gracefully retired me.

Snowboarding: Enjoyed hitting the slopes until a broken wrist and leg gracefully retired me.

Unwinding: These days, I keep things a bit safer by gaming to blow off steam, diving into DIY home renovations, or navigating the beautiful, sleep-deprived chaos of being a new dad.

Unwinding: These days, I keep things a bit safer by gaming to blow off steam, diving into DIY home renovations, or navigating the beautiful, sleep-deprived chaos of being a new dad.

Unwinding: These days, I keep things a bit safer by gaming to blow off steam, diving into DIY home renovations, or navigating the beautiful, sleep-deprived chaos of being a new dad.

Modern minimalist desk setup with a computer monitor, microphone arm, camera, and indoor plants, featuring a pegboard with accessories on the wall and a Bauhaus-style poster leaning against the wall.
Modern minimalist desk setup with a computer monitor, microphone arm, camera, and indoor plants, featuring a pegboard with accessories on the wall and a Bauhaus-style poster leaning against the wall.

Where I’ve Built, Scaled & Delivered

Where I’ve Built,
Scaled & Delivered

Where I’ve Built,
Scaled & Delivered

Where I’ve Built,
Scaled & Delivered

2019 – Present

Brightstar Lottery

UI/UX Designer/Product Designer

As a UI/UX Designer on the Brightstar lottery team, I drive the end-to-end design process, using rapid prototyping to turn concepts into tangible discussion points across mobile and desktop platforms. My workflow spans the full product lifecycle from competitor analysis and evaluative research to defining information architecture and producing data-informed wireframes that support strategic design decisions. I conduct comprehensive UI/UX audits and deliver high-fidelity interface designs, supported by clear, highly detailed documentation to ensure alignment across teams and smooth implementation. Notably, I designed and delivered a full redesign of the Instant Win product line, using audit insights to create a more intuitive and engaging user experience.

2015 – 2019

Pixel Inspiration

UI Designer

I have delivered touchscreen-first UI experiences for global brands such as Toyota, O2, and Lloyds Banking Group, specializing in high-traffic, public-facing systems. By translating complex requirements into intuitive designs, I bridge the gap between user needs and technical feasibility. I work hand-in-hand with developers and clients to ensure every project maintains the highest standards of usability and visual quality from concept to launch.

2014 – 2015

Venn Digital

Web Designer

Delivered web and digital design across a range of client projects, working from concept to delivery.

2014 – 2014

Textmimedia

Designer

Contributed to wireframing, visual design, and branding across digital projects, collaborating with cross-functional teams to deliver cohesive, multi-platform solutions.

2019 – Present

Brightstar Lottery

UI/UX Designer/Product Designer

As a UI/UX Designer on the Brightstar lottery team, I drive the end-to-end design process, using rapid prototyping to turn concepts into tangible discussion points across mobile and desktop platforms. My workflow spans the full product lifecycle from competitor analysis and evaluative research to defining information architecture and producing data-informed wireframes that support strategic design decisions. I conduct comprehensive UI/UX audits and deliver high-fidelity interface designs, supported by clear, highly detailed documentation to ensure alignment across teams and smooth implementation. Notably, I designed and delivered a full redesign of the Instant Win product line, using audit insights to create a more intuitive and engaging user experience.

2015 – 2019

Pixel Inspiration

UI Designer

I delivered touchscreen-first UI experiences for major brands such as Toyota, O2, and Lloyds Banking Group, translating complex requirements into intuitive systems for large-format and public-facing displays. By collaborating closely with developers and clients, I ensured high-quality visual execution while maintaining technical feasibility and usability across all platforms.

2014 – 2015

Venn Digital

Web Designer

Delivered web and digital design across a range of client projects, working from concept to delivery.

2013 – 2014

Textmimedia

Designer

Contributed to wireframing, visual design, and branding across digital projects, collaborating with cross-functional teams to deliver cohesive, multi-platform solutions.

Beyond my
Professional Work

Beyond my
Professional Work

Beyond my
Professional Work

When I’m not immersed in UI/UX design projects, you’ll likely find me knee-deep in home renovations (still waiting on my wife’s stamp of approval) or planning our next travel adventure with my partner-in-crime.

I actively follow emerging design trends and technologies, viewing design as an ever-evolving craft that challenges me to grow, collaborate, and push boundaries.

When I’m not immersed in UI/UX design projects, you’ll likely find me knee-deep in home renovations (still waiting on my wife’s stamp of approval) or planning our next travel adventure with my partner-in-crime.

I actively follow emerging design trends and technologies, viewing design as an ever-evolving craft that challenges me to grow, collaborate, and push boundaries.

When I’m not immersed in UI/UX design projects, you’ll likely find me knee-deep in home renovations (still waiting on my wife’s stamp of approval) or planning our next travel adventure with my partner-in-crime.

I actively follow emerging design trends and technologies, viewing design as an ever-evolving craft that challenges me to grow, collaborate, and push boundaries.

Work Projects

Work Projects

Work Projects

Leading UI/UX design for a few complex product platforms over at Brightstar Lottery.

Leading UI/UX design for a few complex product platforms over at Brightstar Lottery.

Leading UI/UX design for a few complex product platforms over at Brightstar Lottery.

Leading UI/UX design for a few complex product platforms over at Brightstar Lottery.

Currently updating my case studies here with what little sleep I have left as a new dad.

Currently updating my case studies here with what little sleep I have left as a new dad.

Currently updating my case studies here with what little sleep I have left as a new dad.

Traveling

Traveling

Traveling

Leave this to the wife, she knows best.

Leave this to the wife, she knows best.

Leave this to the wife, she knows best.

Current
Reading List

Current
Reading List

Current
Reading List

Steve Jobs

Walter Isaacson

Hooked: How to Build Habit-Forming Products

Nir Eyal

Thinking, Fast and Slow

Daniel Kahneman

The Campaigns of Napoleon: The Mind and Method of History's Greatest Soldier

David Chandler

Poor Charlie's Almanack: The Essential Wit and Wisdom of Charles T. Munger

Charles T. Munger

Read: Jony Ive: The Genius Behind Apple’s Greatest Products

Leander Kahney

Personal
Goals 2026

Personal
Goals 2026

Personal
Goals 2026

Build a portfolio website.

Build a portfolio website.

Read: The Campaigns of Napoleon: The Mind and Method of History's Greatest Soldier

Read: The Campaigns of Napoleon: The Mind and Method of History's Greatest Soldier

Read: Poor Charlie's Almanack: The Essential Wit and Wisdom of Charles T. Munger

Read: Poor Charlie's Almanack: The Essential Wit and Wisdom of Charles T. Munger

Public Design Log: Post one small "experiment of the month"

Public Design Log: Post one small "experiment of the month"

Read: Hooked: How to Build Habit-Forming Products

Read: Hooked: How to Build Habit-Forming Products

Refine Case Study Monthly

Refine Case Study Monthly

Refine Case Study Monthly

Read: Steve Jobs

Read: Steve Jobs

Read: Thinking, Fast and Slow

Read: Thinking, Fast and Slow

Read: Jony Ive: The Genius Behind Apple’s Greatest Products

Read: Jony Ive: The Genius Behind Apple’s Greatest Products

Automate Prototypes with AI

Automate Prototypes with AI

Monthly Style Sprint

Monthly Style Sprint

Sneak Peek Binge-Watch

Sneak Peek Binge-Watch

Apply Cursor/Claude Code to Figma workflow

Apply Cursor/Claude Code to Figma workflow

Designing at the edge of imagination and interface, my work explores layouts, interactions, and micro-experiences that reimagine digital brands. Most of my journey lives on Dribbble

Designing at the edge of imagination and interface, my work explores layouts, interactions, and micro-experiences that reimagine digital brands. Most of my journey lives on Dribbble

Designing at the edge of imagination and interface, my work explores layouts, interactions, and micro-experiences that reimagine digital brands. Most of my journey lives on Dribbble

Designing at the edge of imagination and interface, my work explores layouts, interactions, and micro-experiences that reimagine digital brands. Most of my journey lives on Dribbble