Dulux: Interactive Colour Discovery
Dulux: Interactive Colour Discovery
Dulux: Interactive Colour Discovery
About this case study
About this case study
The goal was to move Dulux beyond static paint displays and create a dynamic, interactive experience that engages customers turning it into a playful, social space where people can explore colours together and spark decorating ideas.
The goal was to move Dulux beyond static paint displays and create a dynamic, interactive experience that engages customers turning it into a playful, social space where people can explore colours together and spark decorating ideas.
Project Challenge
Project Challenge
The key challenge was designing for a large 86-inch touchscreen in a busy store creating something bold enough to draw attention, yet simple and intuitive for first-time users, with clear hierarchy, thoughtful spacing, and playful illustrations to keep it approachable.
The key challenge was designing for a large 86-inch touchscreen in a busy store creating something bold enough to draw attention, yet simple and intuitive for first-time users, with clear hierarchy, thoughtful spacing, and playful illustrations to keep it approachable.
Services
Services
User Interface Design
User Experience
Component Library
User Flow & Information Architecture
Low/High-Fidelity Prototyping
Interaction Design
Illustrations
User Interface Design
User Experience
Component Library
User Flow & Information Architecture
Low/High-Fidelity Prototyping
Interaction Design
Illustrations
User Interface Design
User Experience
Component Library
User Flow & Information Architecture
Low/High-Fidelity Prototyping
Interaction Design
Illustrations
Tools
Tools
UI Design Language
UI Design Language
Inspired by Dulux’s branding and the Colour Sans font, I designed a lively, illustrative visual language for the touch table that makes interactions feel dynamic and inviting.
I paired this expressive visual style with a clean digital experience, utilizing a high-ratio whitespace layout to keep the focus entirely on colour selection. To make the journey completely intuitive.
Inspired by Dulux’s branding and the Colour Sans font, I designed a lively, illustrative visual language for the touch table that makes interactions feel dynamic and inviting.
I paired this expressive visual style with a clean digital experience, utilizing a high-ratio whitespace layout to keep the focus entirely on colour selection. To make the journey completely intuitive.
Illustrations to help users quickly identify rooms, living room, bedroom and more making the paint selection process intuitive and visually engaging.
Illustrations to help users quickly identify rooms, living room, bedroom and more making the paint selection process intuitive and visually engaging.
Created a structured variables library aligned with components and styles for precise, consistent execution.
Created a structured variables library aligned with components and styles for precise, consistent execution.
Deep Dive & Discovery
Deep Dive & Discovery
I delivered validated product designs using clear user flows and data-driven iterations to ensure absolute clarity.
I delivered validated product designs using clear user flows and data-driven iterations to ensure absolute clarity.
End-to-End Visual Execution
End-to-End Visual Execution
I built both early-stage wireframes and high-fidelity designs to map out the user journey and define the final interface layout.
I built both early-stage wireframes and high-fidelity designs to map out the user journey and define the final interface layout.
