Humanizing Retail Color Choice
Humanizing Retail Color Choice
Humanizing Retail Color Choice
Project Goals
Project Goals
the primary objective was to move Dulux away from traditional, static paint displays and create a dynamic, interactive experience that truly engages customers. The ambition was to turn this into a playful, social touch point where families or friends could gather around the screen, browse colours, and start conversations about their decorating ideas.
the primary objective was to move Dulux away from traditional, static paint displays and create a dynamic, interactive experience that truly engages customers. The ambition was to turn this into a playful, social touch point where families or friends could gather around the screen, browse colours, and start conversations about their decorating ideas.
the primary objective was to move Dulux away from traditional, static paint displays and create a dynamic, interactive experience that truly engages customers. The ambition was to turn this into a playful, social touch point where families or friends could gather around the screen, browse colours, and start conversations about their decorating ideas.
the primary objective was to move Dulux away from traditional, static paint displays and create a dynamic, interactive experience that truly engages customers. The ambition was to turn this into a playful, social touch point where families or friends could gather around the screen, browse colours, and start conversations about their decorating ideas.
Project Challenge
Project Challenge
The main challenge was designing for a large 86-inch touch screen in a busy in-store environment. The interface needed to be visually bold enough to attract attention, while remaining simple and intuitive for first-time users. Achieving this balance required careful control of spacing, hierarchy, and interaction patterns, while playful illustrations were introduced to reinforce a sense of fun and approachability.
The main challenge was designing for a large 86-inch touch screen in a busy in-store environment. The interface needed to be visually bold enough to attract attention, while remaining simple and intuitive for first-time users. Achieving this balance required careful control of spacing, hierarchy, and interaction patterns, while playful illustrations were introduced to reinforce a sense of fun and approachability.
The main challenge was designing for a large 86-inch touch screen in a busy in-store environment. The interface needed to be visually bold enough to attract attention, while remaining simple and intuitive for first-time users. Achieving this balance required careful control of spacing, hierarchy, and interaction patterns, while playful illustrations were introduced to reinforce a sense of fun and approachability.
Welcome to your world in colour
Welcome to your world in colour
UI Design Language
UI Design Language
A central goal of this project was to craft a fresh, visually engaging design language for the touch table experience. Drawing inspiration from Dulux’s colour branding and the colour sans font, I paired a playful palette with an illustrative approach to create interactions that feel lively, dynamic, and inviting.
A central goal of this project was to craft a fresh, visually engaging design language for the touch table experience. Drawing inspiration from Dulux’s colour branding and the colour sans font, I paired a playful palette with an illustrative approach to create interactions that feel lively, dynamic, and inviting.
Illustrated Rooms
Illustrated Rooms
These pixel-perfect illustrations help users quickly identify rooms, living room, bedroom, bathroom, and more making the paint selection process intuitive, visually engaging, and easy to navigate.
These pixel-perfect illustrations help users quickly identify rooms, living room, bedroom, bathroom, and more making the paint selection process intuitive, visually engaging, and easy to navigate.
Room illustrations paired with surface-specific paint guidance for interior and exterior spaces.
For pixel-perfect execution, I created a well-structured variables library aligned with components and styles, along with clear, concise annotations to guide implementation.
For pixel-perfect execution, I created a well-structured variables library aligned with components and styles, along with clear, concise annotations to guide implementation.
Discover the Colours That Shape Your World and Bring Your Spaces to Life
Discover the Colours That Shape Your World and Bring Your Spaces to Life
Discover the Colours That Shape Your World and Bring Your Spaces to Life
Information Architect
Information Architect
I carefully designed and validated the information architecture to ensure intuitive journeys, seamless transitions, and complete coverage of critical experiences, aligning with stakeholder goals and testing early ideas through interactive prototypes.
I thoroughly designed and validated the information architecture to ensure intuitive user journeys, seamless transitions, and comprehensive coverage of all critical experiences.
From Strategy to Validation
From Strategy to Validation
I transformed business goals into a validated product by using strategic framing, logic mapping, and iterative testing to ensure every design was backed by data and refined for clarity.
We partnered with Logitech to enhance the user experience and design of their new smart conference speaker, Gather, along with its TV UI and SaaS web platform. I led the entire UX process, from the initial audit and design strategy to usability testing and design production, ensuring a seamless and user-centered experience. Through research, iteration, and validation, we refined the product before handing it off to development.
Although we had the web version as a reference, the product was not well-defined initially because the client wanted to improve several aspects of it while also introducing mobile-specific features.
Prototyping and Usability
Prototyping and Usability
To validate the designs, I created a high-fidelity interactive prototype and ran usability testing sessions with users to gather feedback and insights.
To validate the designs, I created a high-fidelity interactive prototype and ran usability testing sessions with users to gather feedback and insights.
UI Styling
UI Styling
The globe search offered an intuitive, interactive way to explore destinations, revealing Thomas Cook partner hotels as users zoomed in. Selecting a hotel allowed quick printing or sharing, seamlessly connecting exploration to action.
The globe search offered an intuitive, interactive way to explore destinations, revealing Thomas Cook partner hotels as users zoomed in. Selecting a hotel allowed quick printing or sharing, seamlessly connecting exploration to action.
Conclussion
Conclussion
Leading the UI and UX design for the TRULY project was an exciting and rewarding experience. The product was fully designed and prepared for release; however, due to budgetary constraints and project management challenges beyond my control, the project was ultimately not launched. Despite this, the work delivered a complete, release-ready solution and provided valuable experience in leading design efforts on a complex product.
Leading the UI and UX design for the TRULY project was an exciting and rewarding experience. The product was fully designed and prepared for release; however, due to budgetary constraints and project management challenges beyond my control, the project was ultimately not launched. Despite this, the work delivered a complete, release-ready solution and provided valuable experience in leading design efforts on a complex product.
Leading the UI and UX design for the TRULY project was an exciting and rewarding experience. The product was fully designed and prepared for release; however, due to budgetary constraints and project management challenges beyond my control, the project was ultimately not launched. Despite this, the work delivered a complete, release-ready solution and provided valuable experience in leading design efforts on a complex product.
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