Redefining Shared Travel Discovery
Redefining Shared Travel Discovery
Redefining Shared Travel Discovery
Project Goals
Project Goals
The client wanted to ditch the traditional "static poster" approach and create something that would actually stop customers in their tracks. The main goal was to turn holiday browsing into a playful, social experience where friends and families could gather around the screen to explore together.
The client wanted to ditch the traditional "static Brochure" approach and create something that would actually stop customers in their tracks. The main goal was to turn holiday browsing into a playful, social experience where friends and families could gather around the screen to explore together.
The client wanted to ditch the traditional "static poster" approach and create something that would actually stop customers in their tracks. The main goal was to turn holiday browsing into a playful, social experience where friends and families could gather around the screen to explore together.
The client wanted to ditch the traditional "static poster" approach and create something that would actually stop customers in their tracks. The main goal was to turn holiday browsing into a playful, social experience where friends and families could gather around the screen to explore together.
Project Challenge
Project Challenge
My challenge was designing an 86-inch interface for four people to use at the same time without feeling crowded. I focused on making the layout bold enough to draw people in, while ensuring it was simple enough for any customer to start their holiday search immediately without needing help.
My challenge was designing an 86-inch interface for four people to use at the same time without feeling crowded. I focused on making the layout bold enough to draw people in, while ensuring it was simple enough for any customer to start their holiday search immediately without needing help.
My challenge was designing an 86-inch interface for four people to use at the same time without feeling crowded. I focused on making the layout bold enough to draw people in, while ensuring it was simple enough for any customer to start their holiday search immediately without needing help.
Multi-touch for simultaneous interaction.
Multi-touch for simultaneous interaction.
Each setup featured an interface tailored to its hardware, with four 86” multi-touch stations enabling up to four users to interact simultaneously for a dynamic, social experience.
Each setup featured an interface tailored to its hardware, with four 86” multi-touch stations enabling up to four users to interact simultaneously for a dynamic, social experience.
Striking, attention-grabbing visuals ignite customer desire and inspire them to explore and engage with the experience.
Striking, attention-grabbing visuals ignite customer desire and inspire them to explore and engage with the experience.
Striking, attention-grabbing visuals ignite customer desire and inspire them to explore and engage with the experience.
Striking, attention-grabbing visuals ignite customer desire and inspire them to explore and engage with the experience.
Discovery Phase
Discovery Phase
A carefully planned information architecture ensured seamless and intuitive user journeys, enabling effortless transitions between experiences and creating a more engaging overall interaction.
A carefully planned information architecture ensured seamless and intuitive user journeys, enabling effortless transitions between experiences and creating a more engaging overall interaction.
Styling Kit
Styling Kit
Sticking to the company’s core branding was essential, but I introduced additional components to enhance usability and ensure the product felt enjoyable to use.
Sticking to the company’s core branding was essential, but I introduced additional components to enhance usability and ensure the product felt enjoyable to use.
Globe Interaction
Globe Interaction
The globe search offered an intuitive, interactive way to explore destinations, revealing Thomas Cook partner hotels as users zoomed in. Selecting a hotel allowed quick printing or sharing, seamlessly connecting exploration to action.
The globe search offered an intuitive, interactive way to explore destinations, revealing Thomas Cook partner hotels as users zoomed in. Selecting a hotel allowed quick printing or sharing, seamlessly connecting exploration to action.
Interactive Filtering Experience
Interactive Filtering Experience
A playful, intuitive filtering system let users drag and drop categories for a personalized search. Hotels updated in real time, giving instant visual feedback as preferences changed.
A playful, intuitive filtering system let users drag and drop categories for a personalized search. Hotels updated in real time, giving instant visual feedback as preferences changed.
This hands-on interaction made the process feel engaging and exploratory rather than static. By transforming a typical filtering task into a tactile, game-like experience, users were encouraged to experiment with options, discover new destinations, and feel more connected to their choices.
This hands-on interaction made the process feel engaging and exploratory rather than static. By transforming a typical filtering task into a tactile, game-like experience, users were encouraged to experiment with options, discover new destinations, and feel more connected to their choices.
Digital Brochure Integration
Digital Brochure Integration
The client also requested a simplified digital brochure experience, allowing users to send a hotel link to themselves for later viewing offering older generations a familiar, brochure-like format.
Additionally, the client requested that we retain a simplified digital brochure experience, allowing users to send a link of their chosen hotel to themselves for later viewing. This ensured that older generations more accustomed to traditional brochures could still engage with the content in a familiar, digital format.
The client also requested a simplified digital brochure experience, allowing users to send a hotel link to themselves for later viewing offering older generations a familiar, brochure-like format.
Conclussion
Conclussion
This was an incredibly exciting project to lead, offering the opportunity to explore four distinct user journeys each designed to draw users in and encourage deeper engagement with the experience. From concept to interface design, every stage focused on creating an intuitive, visually captivating, and socially interactive environment that reimagined how customers could explore holidays in-store.
Unfortunately, the project never went into full production, and the reasons behind that decision were never fully shared. Despite this, it remains one of the most inspiring and creatively rewarding projects I’ve worked on. I would have loved to see it come to life within a Thomas Cook store, where customers could truly experience the vision of a more dynamic, connected, and engaging way to discover their next holiday.
This was an incredibly exciting project to lead, offering the opportunity to explore four distinct user journeys each designed to draw users in and encourage deeper engagement with the experience. From concept to interface design, every stage focused on creating an intuitive, visually captivating, and socially interactive environment that reimagined how customers could explore holidays in-store.
Unfortunately, the project never went into full production, and the reasons behind that decision were never fully shared. Despite this, it remains one of the most inspiring and creatively rewarding projects I’ve worked on.
I would have loved to see it come to life within a Thomas Cook store, where customers could truly experience the vision of a more dynamic, connected, and engaging way to discover their next holiday.
This was an incredibly exciting project to lead, offering the opportunity to explore four distinct user journeys each designed to draw users in and encourage deeper engagement with the experience. From concept to interface design, every stage focused on creating an intuitive, visually captivating, and socially interactive environment that reimagined how customers could explore holidays in-store.
Unfortunately, the project never went into full production, and the reasons behind that decision were never fully shared. Despite this, it remains one of the most inspiring and creatively rewarding projects I’ve worked on. I would have loved to see it come to life within a Thomas Cook store, where customers could truly experience the vision of a more dynamic, connected, and engaging way to discover their next holiday.
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